Tractorbeam | http://tractorbeam.com
“Translate a unique brand name and chef personality into a cohesive brand. Find packaging solutions that are organic and affordable, yet versatile enough to cover a broad range of product. Execution - Created simple logo type, supplemented with series of stamps and stickers. Decorated standard boxes to create a feel unique to the brand. Photographed the chef, product, and kitchen environment.”
We create. We bring things to life. There is necessary risk involved in such heady business. The result is invariably difficult to predict, to determine whether lightening will strike and life will be breathed. This isn’t to say there is no method to the madness, but instead that we allow brands to take shape on their own rather than imposing our ideas on them.
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